WE PRIDE OURSELVES ON OUR CORE VALUES.
In business as in life, what you value at your core determines the course of action. At Royal Range, our Core Values are the fuel that keeps us firing on target, every day:
SAFETY
Firearm safety and the security of our staff, customers and all law- abiding citizens is our first priority, each and every day.
INTEGRITY
We approach every aspect of our business and its practices with the highest ethical standards, ultimately focused on providing the best possible customer experience.
EMPOWERMENT
Everything we do is built on the foundational belief that law-abiding citizens— are the first line of defense against personal and public threats As such, we should be empowered with knowledge, training and skill to defend ourselves, our families and the public, as the need arises.
EDUCATION
We approach firearm education with a teacher’s heart to ensure it is a comfortable, intriguing experience, available to anyone who wants to learn or expand his or her understanding of firearm safety and usage.
COMMUNITY
Because we value the community we serve, we’re committed to the responsibilities that come with being part of it: giving back by restoring this flood-devastated movie venue into a state-of-the-art training/learning facility and by investing in firearm education for all who enter our doors.